Client
Summit Interconnect Inc. is a leading provider of complex, rigid, and flexible printed circuit boards (PCB) in North America. With expertise in high-speed digital, RF/microwave, and mixed constructions, they offer reliable and cost-effective solutions with fast-turnaround times and competitive pricing.
Summit Interconnect’s network of facilities offers field engineers, top-notch equipment, and experts to help customers produce PCBs for their products. They can help customers achieve the best results and create efficient, innovative, and reliable products.
Problem
As Summit grew significantly over the years, their existing brand no longer reflected their new direction and growth. In addition, the acquisitions of multiple companies had left them with inconsistent brand materials.
Summit sought a brand refresh that was both innovative and honest, yet faithful to their core values. Summit also needed to prepare for a national trade show and launch a new website to showcase their new image.
Solution
We collaborated with Summit to explore brand identity ideas that conveyed their core values and business transformations. We successfully crafted a unified brand identity and applied it to all brand interactions, creating a consistent and recognizable image both internally and externally. As a result, Summit was able to confidently showcase their new image at a national trade show and launch a new website, boosting their brand recognition and customer engagement.
Moving Mountains for the Logo
Logo
We modernized the iconic mountain graphic mark of Summit while still preserving its foundation – a mountain with printed-circuit board elements. We gave the legacy logo a new strong, reliable, and modern look that honors the company’s history while propelling them into the future.
Blueprints to the Motherboard
Visual Brand Guidelines
We collaborated closely with Summit to develop a strong visual identity that stands out from its competition and reflects its high-quality, innovative, and reliable services. After extensive competitor research, we identified a color space. We developed visual language designed to help Summit stand out from the rest of the market, aid visual recall, and develop its brand awareness. We introduced a vibrant blue to the color palette to evoke Summit’s core values; high-quality, leaders, and honesty. We also updated the typography to align with the new brand, generating a newfound sense of pride among the 1,200 employees. Our new visual identity is supported by our easy-to-use brand guidelines, which we developed for Summit’s marketing team. This empowers them to fully utilize the brand in their communication without the daily support of an agency.
Climbing New Altitudes
Digital and Print Brand Guidelines
We implemented the new brand identity across all platforms – digital and print brand publications for Summit’s marketing and sales needs. Summit’s brand materials stood out from the competition at the trade show. They were able to confidently present themselves as a modern and reliable organization with a strong history of innovation and quality services.
Reaching the Summit with a Custom Video
Hero Video
We produced a bespoke video that is prominently displayed in the hero section of the website. This video gives an inside look into the company’s manufacturing process, drawing attention to the company’s specialties in high-speed digital, RF/microwave, and mixed constructions. The video not only serves to showcase the company’s expertise but also offers potential customers an immersive experience, allowing them to understand Summit’s capabilities and services better.
By watching the video, customers can see the company’s state-of-the-art facilities and the team of experts working tirelessly to ensure their clients receive the best possible service. The video also highlights the company’s commitment to quality and innovation, which are values that Summit has upheld throughout its history. Overall, the video is an excellent tool for showcasing the company’s strengths and unique selling points. We are confident that it will help Summit attract new customers and cement its position as a leader in the industry.
Assembling it All Together
The Website
Our data-backed research, combined with strong cross-team collaboration, ensured that we took a more holistic approach to assembling the building blocks of the new brand into an engaging and captivating website. Summit offers both complex processes and products, so the designs had to be comprehensive yet simple enough to convey the necessary information. We created over 50 pages and 100 unique visuals to communicate Summit’s services effectively. Additionally, we included testimonials and ratings to support our proposition.
We developed responsive and easy-to-update sections with components that complement Summit’s new vibrant and innovative visuals. With the new website, potential customers can easily find what they need and interact with the services to learn more. We are also confident that the client will have no trouble updating and adding new content, pages, or blog articles in the future.
"We are extremely pleased with the outstanding work delivered by Alex and his team in updating our brand and designing a new website. Their creativity and attention to detail resulted in a modern, visually captivating website that perfectly embodies our brand's essence. Their expertise, professionalism, and communication made the entire process seamless and productive. I highly recommend their services to anyone seeking top-notch branding and web design solutions.”
Press
With eight North American-based facilities, Summit Interconnect is highly focused on executing its stated strategy to be the best one-stop manufacturing partner for its customers through investment in technology and systems to provide superior service and a full range of PCB capabilities.
Summit Interconnect today announced it has been included in Inc. Magazine’s exclusive list of the fastest-growing private companies in America. The list represents a unique and comprehensive look at the most successful independent businesses contributing to the US economy.
Project Services
The Results
1,250+
Full-time Employees
92
Full-time Engineers
4.0
Rating on Glassdoor
