Relay

Relay is a modern payment platform powering supply chain and logistics. They do this by eliminating lengthy transactions on the dock, allowing for digital receipts and offering a real-time audit trail by removing cash and checks from the payment process.

Relay invited us to assist them in redesigning their desktop and mobile marketing site. They wanted a website that stood out against other competitors and incorporated flare and animation, while still feeling like a trustworthy and reliable supply chain. They encourage us early on to explore with different varieties that we first explored with the homepage banner area. Once we landed on a futuristic and modern aesthetic that the founders and team felt good running with we designed the rest of the homepage and the whole relaypayments.com website for both mobile and desktop.

We came up with a website for Relay that was both new and modern yet trustworthy and secure at the same time. The animations we’re not over-the-top, but had enough flare to make users feel exciting about scrolling more. We designed and branded the website to represents trustworthiness and security throughout each page on Relay.

When working with Relay we really wanted to stay within the boundaries of what a secure payment platform should look and feel like. We accomplished this by a few ways, due to of Relays customers and the amazing track record they have with some big time names such as Kool Pak, Coyote and other big players in the carrier space we wanted to showcase a slowly animated line of customer logos above the fold of the website so users familiar with the space would instantly know Relay is a trusted payment platform. We also added a few real quote from their customers right below the hero area from VPs and Senior Directors of the companies to showcase what the companies had to say about Relay.

Due to the user demographic of the owners and operators who would potentially be using Relay we didn’t want to design with only youth in mind. It was important to have a mix of easy to comprehend illustrations and photos that told a story no matter which page you ended up on. This was thought-out early on in the website development stage and each photo was carefully hand picked from selected photography websites.