A social marketplace for NFT enthusiasts to easily buy, sell, and engage with the community.
San Juan, Puerto Rico
approached our founder at Caviar to elevate their brand identity, revamp their website, and enhance the user experience of their product. The existing design lacked visual appeal and failed to showcase the potential of NFTs effectively and in an impactful way. NFT.com sought help in transforming their brand in a way that captured the trends and interests at the time. There was an opportunity to align their brand with current economic and societal trends that they had not yet captured. The challenge was to create a visually stunning, intuitive, and immersive NFT marketplace platform that would attract and engage users.
Caviar embarked on a comprehensive redesign project for, focusing on various aspects to bring their vision to life for the product, their website, their brand identity, and their social marketing campaigns.
We were entrusted with transforming the website to capture users’ attention immediately. In order to captivate users from the moment they land on the website, we designed a visually striking homepage with an animated hero. The animation’s captivating imagery convey the excitement and allure of the NFT marketplace upon first access of. In order to continue the allure of the website and product, we crafted custom illustrations and patterns to introduce them to the world of NFTs and convert them to the NFT.com marketplace.
We curated unique illustrations and patterns representative of NFTs. We designed custom slash illustrations to symbolize the vision ofdomain names. Then, we implemented intentional and purposeful animations with the illustrations throughout the website to elevate the brand and marketing efforts in the website pages. Specifically, we focused on integrating these elements into the About NFT page. By doing so, we ensured consistency with the overall brand image and provided visitors with a cohesive experience throughout their interaction with the website.
Our team conducted extensive research and analysis of the competitive landscape and user expectations.aimed to be a “one-stop shop” for NFT community which required extensive research in popular marketplaces to design an experience that was familiar to users yet unique to NFT.com. We audited the current product experience. We created wireframes and drafted designs that improved the experienced and catered to the needs and preferences of NFT.com’s target audience. By addressing identified pain points and incorporating user feedback, we optimized the user experience and streamlined the overall navigation of the platform to better meet the users’ needs.
When we collaborated with, our focus was on transforming their platform from a confusing user flow to a seamless experience. We crafted visually striking designs for the main dashboard, navigation bar, and navigation tabs (NFTs, Collections, and Profiles) to provide a cohesive and intuitive user experience. These designs seamlessly integrate a familiar layout bit with diverse functionalities of the platform, making it easy for users to navigate and interact with NFTs. Our goal was to create a platform that not only showcased the potential of NFTs, but also made it enjoyable for users to explore, discover, and engage with unique digital assets. ‘s revamped product now stands as a testament to our commitment to excellence and innovation.
To enhance the discoverability of NFT collections, we designed a “Collections” profile that allows users to easily post, sell, and buy their collections. Our designs focus on showcasing the artistic diversity of NFTs, providing users with an immersive and visually stunning browsing experience. By ensuring that the collections are well curated and presented, we aimed to foster a sense of excitement and appreciation among users.
We had the privilege of creating a unique and exclusive feature forcalled the Genesis Key. This special offering granted users access to four distinct domains, adding tremendous value to the platform. We designed visually striking elements, including an intricately crafted key with symbolic details, to emphasize the exclusivity of this feature. In addition to the key design, our team developed a user-friendly interface for managing the Genesis Key domains, ensuring an easy and intuitive experience for users. Our work on the Genesis Key showcased ‘s commitment to innovation and provided users with a one-of-a-kind experience within the NFT ecosystem.
in addition to a “Collections” page, we developed customizable “NFT profiles”, allowing users to showcase their NFT’s digital art collections and personal information in one place. NFT enthusiasts are granted the opportunity to display a gallery of NFTs that have been collected across multiple blockchain addresses. Our designs include features that enable users to “edit” their profiles, empowering them to express their creativity and make their NFT profiles truly unique. By designing profiles that effectively highlight users’ artistic achievements and personal branding, we aimed to create a sense of pride and ownership further creating ancommunity and meeting the client’s vision.
To foster a stronger sense of community and engagement, we introduced interactive features such as a leaderboard and comments. The leaderboard design encourages users to actively participate and compete within the community, while the comment section promotes meaningful interactions and discussions. By incorporating these features, we aimed to build a vibrant and connected community of NFT enthusiasts.
Building on NFT.com’s main feature of profiles, we designed a “heart” feature that would allow‘s users to show appreciations and likes for NFT profiles and NFT cards.
Our team also created the design system for, which consisted of buttons, typography, states, and dropdowns. Designing the building blocks of the platform ensured easy scaling for the company in the future. The team made it easy for users with different skill levels to navigate the platform seamlessly, ensured consistency in terms of branding, and created a unique NFT experience.
We crafted social media illustrations and assets for. The client needed templates to grow their presence to market and promote their platform effectively on social media. So our team designed special brand assets and helped implement its visual identity across different platforms such as Instagram and Twitter.
We also built customizable templates for the clients to implant at ease for the blogs articles and social media channels. These templates conformed to the client’s brand, created a consistent visual experience, and helpedreach a larger online audience at scale.
To further enhance‘s distinctive visual personality, our design team crafted brand icons. The icons were custom-designed to reflect ‘s values and unique selling points. These design elements helped to differentiate from other NFT platforms in the industry.
We redesigned‘s logo to reflect the client’s evolving values and mission. We crafted a stand-out logo that reflected the brand with a bold and standout letter “N”. The logo redesign represents a dynamic, modern, and impactful platform. The new logo helped to elevate ‘s brand identity in their target market while effectively communicating the core brand values.
We created pattern-oriented illustrations for‘s marketing campaigns and blog articles of the bold yellow, orange, and black slashes. These designs implemented vibrant and imaginative visuals that captivated the audience and enhanced ‘s brand. Our team managed to successfully create designs that would stand out in a crowd and that are very recognizable as ‘s stylized trademark – the “slash”.
"Alex and the Caviar team are some of the best in the design game. Caviar is extremely professional and diligent when it comes to project management, capture the requirements, and creating beautiful functional user interfaces and designs. I’d highly recommend Caviar to anyone looking to create beautiful online brands and experiences."
"The NFT market is currently plagued by complex user experience, fragmented liquidity, and limited to no social data. New brands and creators enter the space every day, but users do not appear to have a single place to discover their collectibles. NFT.com works to address this problem as a one-stop shop for NFTs."GlobeNewswire
" The platform introduces the concept of an NFT Profile, which represents a social profile for users and provides exclusive benefits, including lower marketplace fees, customizable galleries, and exclusive NFT.com features."NFTCULTURE