A platform for creating, refining, and deploying customized computer vision models
Des Moines, Iowa
Roboflow, an innovative machine learning startup dedicated to simplifying AI model development for businesses across various industries. They are the leading platform for building computer vision applications and an end-to-end solution for managing data, training models, and deploying AI systems at scale. With Roboflow, developers can build the latest computer vision models faster and more accurately. By delivering a robust suite of tools that enhance accuracy and teamwork, Roboflow exemplifies their commitment to customer success and their industry-leading expertise.
The challenge Roboflow faced was the need to showcase their unique product features and value propositions on their landing page in an engaging, user-friendly manner. Their goal was to fully unlock the potential of visitor conversions and ensure a meaningful connection with visitors.
Caviar worked closely with Roboflow to create a custom, tailored landing page redesign experience. This collaboration focused on addressing the unique requirements of Roboflow’s audience while emphasizing their innovative solutions and dedication to customer satisfaction.
Our design team carefully analyzed the existing page layout and user flow, ensuring that every detail was aligned with both visual brand guidelines and our proven industry practices. In alignment with our customer-centric approach, we crafted custom animations to clearly communicate Roboflow’s complex product offerings.
Our collective efforts crafted an inspired and modern landing page, boosting Roboflow’s website conversions by 12%. This is a testament to our shared commitment to quality and the outstanding benefits Roboflow’s tool-set provides.
We were thrilled to dive into Roboflow’s project and gather inspiration for their new landing page. Through collaborative meetings, we explored examples of landing pages that resonated with the client and aligned with their brand vision. Using these insights, we drafted wireframe variations to layout the key elements and messaging in an impactful yet concise way. After iterating with the client’s feedback, we finalized a wireframe that would achieve their goal of optimizing the page for conversions.
With the wireframe approved, we began designing the full user interface for the landing page. Working with the client’s brand identity, we implemented their color scheme and visual style into a bright, innovative gradient that would bring their landing page hero to life. We aimed to strike a balance between simplicity and visual interest to capture visitors’ attention while keeping the focus on the product offering and benefits. The high-fidelity designs were an exciting milestone, setting the vision for how we would convey Roboflow’s message through custom illustrations and animations.
To highlight Roboflow’s product in an engaging way, we created custom illustrations featuring their platform’s features. The illustrations depicted the benefits of the product and ease of implementing the platform into any step in the current process. We also designed interactive elements like code windows to demonstrate the simplicity of Roboflow’s tools. The custom illustrations and animations were instrumental in communicating Roboflow’s value proposition to visitors in a visual style that resonated with developers.
We kicked off the animation process by putting pencil to paper and sketching ideas for visually conveying Roboflow’s product story. Focusing on each step of their machine learning pipeline, we drew concepts for an engaging conveyor belt metaphor. After reviewing options with the Roboflow team, we chose a direction and began bringing the sketches to life.
With the concept approved, we began vectorizing the illustrations and animating the conveyor belt in action. Each part of the pipeline was represented, from uploading images to training a model and deploying the finished product. Getting the details just right was key – we fine-tuned everything from the illustrations to the speed and movement of the conveyor belt to ensure an accurate and impactful message.
To add extra personality to the animation, we included Roboflow’s mascot, Lenny the raccoon, riding along the conveyor belt. Lenny’s fun-loving presence gave an extra splash of character to help visitors connect with Roboflow’s brand and mission. The end result was an animation that brought energy, clarity, and delight to Roboflow’s product story.
"Working with the Caviar team is a delight. Not only do they move fast, but they're comprehensive. They're quick to provide multiple options to explore, and their dedication to detail shows."
"Iowa's leading business advisers honored Des Moines artificial intelligence startup Roboflow as one of the state's most promising new companies last month."Des Moines Register
"The ultimate aim of modern computing advancements, such as artificial intelligence and machine learning, is to make as much of the human experience as possible programmable. And with the advancements in generative AI being led by companies such as Roboflow Inc., we might be witnessing the maturity of computer vision and the expansion of modern software capabilities all around."Silicon Angle
In Conversions to New Users on Desktop
To New Users on Mobile
Building with Roboflow