Client
The [P]Rehab Guys are certified physical therapists dedicated to making physical therapy accessible to everyone. They’re mission-driven to empower and educate people to take control of their health. So they had built an extensive educational platform – [P]Rehab Educational Platform – to provide teachings for optimizing movement, treating pain, and preventing injuries to people.
Problem
With such a comprehensive online platform full of resources, the [P]Rehab Guys aimed to make it more accessible through their mobile app, but the app was outdated in style and functionality.
They needed an overhaul of their existing app’s user interface so that they can reach and retain users on the platform. They also needed a brand refresh to enhance their app while still keeping elements of their established identity.
Solution
We worked with [P]Rehab to explore app concepts and define their app’s brand identity and visual characteristics. We focused on taking it from an obsolete UI to a renewed interface. Three months later, [P]Rehab had a redesigned MVP mobile app and a refreshed brand identity ready to launch.
Winning Brackets
[P]Rehab was rapidly growing but they had an established identity to withhold – the brackets. We enhanced the brackets and made it a focal point of their brand identity.
Strengthening the Core
[P]Rehab needed a brand revamp that reflected their rapid growth. We tried and tested many color and font variations with [P]Rehab to get the “wow – that’s it” decision. Then, we put everything together into a visual brand guidelines book with details on how to use [P]Rehab’s new brand identity for their growing team to use.
A Physical Therapist in your Pocket
We collaborated with [P]Rehab to turn their wireframes into high-fidelity designs. We tested and explored gamification features to incentivize users to use the app proactively. Users can personalize their programs, assess progress, practice, and learn pre-rehabilitation techniques tied to the agenda. Everything was designed to educate and empower users like a personalized physical therapist.
Movement in Action
We validated the designs with [P]Rehab and team with clickable prototypes. We aimed to make sure all the design concepts we envisioned not only looked good but was intuitive and easy to use.
"Alex and his team were amazing and guided us through our first brand refresh and app design experience. They made us feel comfortable throughout the entire process and we get compliments weekly on how sick the UI on our app is!"
Press
"Dr. Arash Maghsoodi utilizes his expertise in kinesiology, exercise science, and physical therapy to provide patients proactive techniques that are research-based and designed to prevent injury, relieve pain, and promote physical fitness."
"The Prehab Guys are a group of physios who deliver some of the best injury prevention content – their 900k +++ Instagram subscribers know what’s up!"
Physical Therapists Michael Lau and Arash Maghsoodi prove that it’s possible to leverage a background in physical therapy to build a successful business venture. Alongside fellow PT Crag Lindell they founded The Prehab Guys, an online platform with an educational purpose.
Project Services
The Results
80+
Classes
3,000+
Exercise Video Demos
4.9
Star App Rating
