Build and Deploy Latest Computer Vision Models

We were thrilled to dive into Roboflow’s project and gather inspiration for their new landing page. Through collaborative meetings, we explored examples of landing pages that resonated with the client and aligned with their brand vision. Using these insights, we drafted wireframe variations to layout the key elements and messaging in an impactful yet concise way. After iterating with the client’s feedback, we finalized a wireframe that would achieve their goal of optimizing the page for conversions.

With the wireframe approved, we began designing the full user interface for the landing page. Working with the client’s brand identity, we implemented their color scheme and visual style into a bright, innovative gradient that would bring their landing page hero to life. We aimed to strike a balance between simplicity and visual interest to capture visitors’ attention while keeping the focus on the product offering and benefits. The high-fidelity designs were an exciting milestone, setting the vision for how we would convey Roboflow’s message through custom illustrations and animations.

To highlight Roboflow’s product in an engaging way, we created custom illustrations featuring their platform’s features. The illustrations depicted the benefits of the product and ease of implementing the platform into any step in the current process. We also designed interactive elements like code windows to demonstrate the simplicity of Roboflow’s tools. The custom illustrations and animations were instrumental in communicating Roboflow’s value proposition to visitors in a visual style that resonated with developers.

We kicked off the animation process by putting pencil to paper and sketching ideas for visually conveying Roboflow’s product story. Focusing on each step of their machine learning pipeline, we drew concepts for an engaging conveyor belt metaphor. After reviewing options with the Roboflow team, we chose a direction and began bringing the sketches to life.

With the concept approved, we began vectorizing the illustrations and animating the conveyor belt in action. Each part of the pipeline was represented, from uploading images to training a model and deploying the finished product. Getting the details just right was key – we fine-tuned everything from the illustrations to the speed and movement of the conveyor belt to ensure an accurate and impactful message.

To add extra personality to the animation, we included Roboflow’s mascot, Lenny the raccoon, riding along the conveyor belt. Lenny’s fun-loving presence gave an extra splash of character to help visitors connect with Roboflow’s brand and mission. The end result was an animation that brought energy, clarity, and delight to Roboflow’s product story.