Client
Feedback Now is a seasoned customer feedback platform specializing in real-time sentiment technology. For over a decade, they’ve empowered enterprises to leverage immediate, actionable insights via innovative hardware and AI-enhanced analytics, all rooted in a vision of customer experience as a vital strategic asset.
Challenge
FeedbackNow approached us at Caviar to elevate their online presence and optimize their website for stronger performance. While their existing site conveyed their core offerings, it lacked the structure, design impact, and user flow needed to drive higher lead conversions and deeper engagement. They recognized the need for a modern, intuitive platform that could communicate their value proposition clearly while guiding visitors seamlessly toward action. The challenge was to create a visually compelling and strategically structured website that not only captured attention but also motivated potential clients to connect and convert.
Solution
We embarked on a comprehensive project for Feedback Now, focusing on UX, copywriting, visual exploration, UI design, and web development to bring there newly elevated site to life. The build featured complex, product-focused animations and Lotties, along with rich page interactivity, creating a dynamic and engaging digital experience.
Optimizing Engagement for FeedbackNow’s Website
We transformed FeedbackNow’s website into a high-performing digital experience designed to maximize engagement and lead conversions. To achieve this, we delivered a complete UX/UI overhaul, crafting responsive designs that adapt seamlessly to all screen sizes, from desktop to mobile. Our process included detailed wireframes, polished web designs, and thoughtful storyboards that mapped every interaction. To bring the site to life, we incorporated subtle yet effective animations, dynamic motion design, and custom iconography—creating a visually cohesive, intuitive platform that guides visitors effortlessly toward action.
Building a High-Impact Web Experience for FeedbackNow
We transformed FeedbackNow’s website into a seamless, interactive platform that engages visitors from the moment they arrive. Leveraging the power of Webflow, we handled both front-end and back-end development to create a site that is not only visually compelling but also highly functional. Strategic interactivity was woven throughout the experience to keep users engaged and guide them toward key actions. To ensure long-term usability, we provided detailed Loom guidance and instructions, empowering the FeedbackNow team to confidently manage their CMS and maintain their site independently.
Crafting Compelling Messaging for FeedbackNow’s Website
We refined FeedbackNow’s website copy to immediately capture and hold the attention of visitors. To achieve this, we developed detailed copydocs for each web page, ensuring a clear, persuasive narrative that guides users through the site with purpose. Every line was strategically optimized with SEO and targeted keywords to enhance search visibility while resonating with the brand’s audience. The result is messaging that not only informs but inspires action—driving engagement and lead conversions.
“Amazing new website that is converting 2x better than our old website”
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